Engine Registration is one of the most widely recognized forms
of Internet Marketing. Basically, it involves submitting a URL
(www.YourSite.com) to a search engine
for inclusion in its database. Some search engines will
also accept a brief description and keywords for searching reference.
After submission, a URL will typically sit in a
queue (on a waiting list) before the search engine spiders
(an automated program) get a chance to visit the site, verify
its existence and extract the information that it needs for
indexing. Depending upon the search engine, this process
can take a few days to several months. For a small fee,
most search engines will provide a "priority service"
guarantee a faster indexing and listing in their database.
In the recent years, Search Engine Registration has become unbelievably
complex as resources are shared between companies. For example,
one search engine will receive its raw data from one or more
other search engines (e.g. Yahoo receives data from Google).
At a different level, some search engines will supply secondary
search data to other search engines (e.g. FAST supplies Lycos
secondary data). Things get more complex when the listing information
from Directories is shared across search engines (e.g. DMOZ
supplies Google, Teoma and HotBot with directory listings).
Finally, the entire process of sharing and supplying information
becomes totally convoluted when data from pay for clicks is
distributed across the search engine landscape (e.g. Google
supplies pay for click listings to AOL Search, Teoma, Ask Jeeves
and Netscape, while Overture supplies the remaining majority).
In the end, maximum exposure can be gained by strategically
submitting a web site to a select group search engine.