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Internet Marketing will continue to expand over the next decade, becoming the marketing channel of choice due to cost, speed, reach and return on investment. Within this
paper, I will review some of the Internet Marketing channels.
As technology and social culture continue to change, new Internet Marketing channels will blossom.
All of the Internet Marketing channels have a common
theme for success in the digital marketplace. This includes, using an inexpensive approach (cost effective), getting to the right audience (targeted), presenting the right message
(copy and images) and prompting a response that takes the customer or prospect to a web page that encourages the sale (conversion). As logical as this sound, many companies ignore all or part of these components and their Internet Marketing is a failure