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Internet Marketing Channels
Online
Customer Relationship Management (CRM) |
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 Online
Customer Relationship Management (CRM) is
an essential tool in the channels of Internet Marketing. By
helping customers (a novel concept) find what they need,
with subtle nudges to consummate the sale and buy more,
can have a dramatic impact on the bottom line revenues. Online
CRM systems are inexpensive to setup, easy to manage and simple
to learn. A "real time" live customer help program
can be up and running in 1DAY, for LESS than $100 per MONTH!
Beyond "real time" live customer assistance (similar
to AOL and MSN Instant Messengers) , there are numerous other
opportunities to help the customer, while
enhancing sales. This includes, auto responding emails, surveys,
filtering of online searches, etc.
Online CRM is not just an opportunity, it's an obligation. With
providing a venue to listen and help your customers, you will
erode your customer base, your brand value, your margins and
ultimately your profitability. |
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